First Data Spend Trend Closed Loop Report - August 2012
SpendTrend® Closed Loop Prepaid Cards is a monthly indicator of prepaid card load, usage and spending, categorized by industry and prepaid card type. Key insights can be utilized to assist with forecasting, stimulating sales or tactical deployment of marketing during key promotional seasons.
Gift Card Activation and Redemption Average Ticket Growth Continued To Decline. Overall average ticket growth slowed for activations and redemptions compared to July. The overall average ticket growth of activations and redemptions was -9.4% and -12.1%, both twelve month lows. The cautious consumer sentiment kept overall average ticket growth sluggish.
The SpendTrend Closed Loop Prepaid Cards is part of First Data’s suite of SpendTrend analytics tools. For more information on First Data SpendTrend, visit www.firstdata.com/infoanalytics or call SpendTrend Customer Care at (800) 430-0169.
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