FIRST DATA SPENDTREND® Black Friday 2012 (Free)
First Data SpendTrend®
Black Friday 2012
Thanksgiving and Black Friday Spending Strong As Shoppers Sought Early Promotions
· Earlier Store Openings Lured Shoppers. Year-over-year retail dollar volume growth on Thanksgiving and Black Friday was healthy at 5.6% as many retailers started the holiday shopping season earlier this year and consumers welcomed the opportunity to find bargains. The growth was impressive considering tough 2011 comps and that Retail dollar volume growth has been in the 3% range for the past couple of months. Retail category performance varied considerably with Building Material & Garden Equipment & Supply Dealers and Clothing and Clothing Accessories Stores being the top performers.
· Average Ticket Growth Spiked, Due To Less Aggressive Discounting. Average ticket growth at retailers swung from negative (-0.9%) in 2011 to positive (+1.9%) in 2012 over the Thanksgiving-Black Friday period as shoppers boosted their overall spend and retailers shifted discounting strategies. The rise in average tickets reflects the strengthening position of retail as some merchants may have less of an incentive to drive sales at the expense of margins.
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