First Data SpendTrend Macro Report - August 2012
First Data SpendTrend®, a macro-economic indicator, is based on aggregate same store sales activity in the First Data Point of Sale Network. SpendTrend® tracks credit, signature debit and PIN debit transaction growth, dollar volume growth, and average ticket growth, providing trends by both industry and geographic regions.
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Overall Card Spending Growth Increased in August. Consumers responded well to back-to-school and summer clearance sales in August. Year-over-year overall dollar volume growth was up 7.2%, the largest increase since March 2012. Transaction growth increased 6.5%, also a five-month high.
General Merchandise Stores Led Retail Growth. Dollar volume growth at General Merchandise Stores (incl. Value Retail) was up 11.0%, the second-largest growth in the past twelve months, as consumers flocked to these stores for back-to-school supplies. Dollar volume growth at Health & Personal Care Stores also posted strong growth of 8.0%.