First Data SpendTrend®, a macro-economic indicator, is based on aggregate same store sales activity in the First Data Point of Sale Network. SpendTrend® tracks credit, signature debit and PIN debit transaction growth, dollar volume growth, and average ticket growth, providing trends by both industry and geographic regions.
Dollar Volume, Transaction Growth Remained Healthy But Slowed From August. Dollar volume growth was 5.8%, down from August’s 7.2% growth. The moderation of growth can be attributed to tough comparables as September 2011 was a strong month with dollar volume growth of 9.5%. Transaction growth dipped slightly to 6.3% from 6.5%. last month.
Retail Dollar Volume Growth Hits Twelve Month Low. Retail dollar volume growth slowed to 3.7% from 7.4% in August due to tough comparables, the end of back-to-school shopping and restricted consumer spending in light of the upcoming holiday season. However, the housing market turnaround continued to drive shoppers to spend at Building Material & Garden Equipment & Supply Dealers and Furniture & Home Furnishing Stores.
Average Ticket Growth Slipped. Average ticket growth was -0.5%, down from August’s 0.6% growth. Although consumers have shown a willingness to spend, they continue to be price-conscious and look for bargains. Retailers have struggled to reduce promotional activity as shoppers grow increasingly accustomed to markdowns.
PIN Debit Continued to Lead All Other Payment Methods. For the eleventh consecutive month, PIN debit transaction growth led all other payment types. PIN debit transaction growth was 8.9% as segments such as Food and Beverage Stores, where consumers tend to utilize PIN debit cards, performed well. Meanwhile, credit transaction growth dropped to 2.4% as consumer cut back on spending in discretionary categories, where consumers tend to use credit cards more heavily.